Tim Hale is director of worldwide marketing for Altova (www.altova.com), creator of XMLSpy and other XML, data management, UML, and Web services tools. In this role, Mr. Hale leads all product marketing, online and channel marketing, marketing communications, events, advertising, and public relations activities for the company.
Data is king in today's information-driven economy, which is why
organizations are willing to spend tens or even hundreds of thousands of
dollars on data integration frameworks and applications. These organizations
understand two critical truths: they have yet to capitalize on the potential
business value stored in relational databases, EDI, flat files, and XML-based
systems; and they must seamlessly connect with customers, suppliers, and
business units - all of which may store and process data in different formats
- to remain competitive.
Open standards-based technologies like XML promise to unify enterprise data
and enable advanced Web Services and SOA. But while XML may be
standards-based, most existing enterprise data isn't, nor is it easily
extensible. Complicating matters further is the fact that many large
enterprises rely on EDI systems to exchange business... (more)
Tim Hale is director of worldwide marketing for Altova (www.altova.com), creator of XMLSpy and other XML, data management, UML, and Web services tools. In this role, Mr. Hale leads all product marketing, online and channel marketing, marketing communications, events, advertising, and public relations activities for the company.
Scott Sellers
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